The MediaWay Blog

Surprising the Trick or Treaters with a Halloween Projection Mapping Video

This year, and just for fun, we thought we'd do a super spooky projection for the trick or treaters! The reaction was priceless, with crowds standing outside and filming on their mobile phone, plus loads of positive feedback on social media! This is definitely the way to get noticed!

Reach new customers for free

New custom for your business is one of the most valuable, but also most difficult things that any business has to do. We’re going to look at uncovering some of the cheap, and even free ways in which it’s possible to raise your profile, get free advertising and promote your business to loads of new customers! Doesn’t that sound great?

Firstly, we’re going to look at something so simple, you’ll kick yourself if you’re not doing it already!!

Fridge repair guy

Marketing - it's not rocket science!

Since I first got my marketing qualifications almost 20 years ago, and then went on to run my own agency, I’ve come across so many clients, big and small, who just don’t know where to start when it comes to marketing and growing their business.

The good news is, that marketing isn't rocket science. It's all about telling people about your business and making them want to buy your products and services.

I'm going to start off by telling you a little story about something that happened to me just the other week.

My fridge had started to make a funny noise and I was a bit worried that it was going to go wrong. I was talking to a friend and he recommended a guy called Paul who could come and fix it for me. So I gave Paul a quick call, and sure enough the next day he came out....

Marketing messages

Marketing - are you sending the right message?

What is your business about? What are you selling? What's your service?

OK, have a quick think and make a quick note of what your product or service that your business is selling.

Right, now I’m going to tell you that this is the number 1 mistake that businesses can make with their marketing material.

They think that all they need to do is tell people what their product or service is.

BUT, what you need to do is tell people how your product or service can help them. When marketing your business, you always talk about the benefits that your product or service offers, even if they seem totally obvious to you.

Marketing is not about what your product or service is, but it's what it can do for your customer. Think about the ways in which your product or service benefit your customer.

About Us

A creative agency based in Leicester, established in 2003, delivering excellence in video, print and creative solutions. We have over 20 years industry experience, having worked for clients as diverse as Audi, Fujitsu, Manchester United FC, Volkswagen and many more, both large and small, providing and delivering video, motion graphics, print and marketing excellence. We'd love to help you too!

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Telephone: 0116 326 2000

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