How to write a killer advert packed with lead generating power!
Sometimes it’s hard to know where to start when writing copy for your advert and most businesses fall into the same trap every time, they just use a description of their business and their contact details.
With all advertising, whatever the medium, you must make sure you’re showing your product or service in the best way, promoting the benefits to the customer. And when I say promoting the benefits, I mean really spelling them out! Whilst the benefit might be obvious to you, it may not be to the reader.