Marketing - are you sending the right message?
What is your business about? What are you selling? What's your service?
OK, have a quick think and make a quick note of what your product or service that your business is selling.
Right, now I’m going to tell you that this is the number 1 mistake that businesses can make with their marketing material.
They think that all they need to do is tell people what their product or service is.
BUT, what you need to do is tell people how your product or service can help them. When marketing your business, you always talk about the benefits that your product or service offers, even if they seem totally obvious to you.
Marketing is not about what your product or service is, but it's what it can do for your customer. Think about the ways in which your product or service benefit your customer.