The MediaWay Blog

Advertising power

How to write a killer advert packed with lead generating power!

Sometimes it’s hard to know where to start when writing copy for your advert and most businesses fall into the same trap every time, they just use a description of their business and their contact details.

With all advertising, whatever the medium, you must make sure you’re showing your product or service in the best way, promoting the benefits to the customer. And when I say promoting the benefits, I mean really spelling them out! Whilst the benefit might be obvious to you, it may not be to the reader.

Happy Christmas from MediaWay - see our Christmas Animation

This year, and just for fun, we thought we'd do a really fun Christmas projection for our local village of Groby! The reaction has been super positive, with people standing outside and filming on their mobile phone, and lots of fun for the local kids!

Reach new customers for free

New custom for your business is one of the most valuable, but also most difficult things that any business has to do. We’re going to look at uncovering some of the cheap, and even free ways in which it’s possible to raise your profile, get free advertising and promote your business to loads of new customers! Doesn’t that sound great?

Firstly, we’re going to look at something so simple, you’ll kick yourself if you’re not doing it already!!

Surprising the Trick or Treaters with a Halloween Projection Mapping Video

This year, and just for fun, we thought we'd do a super spooky projection for the trick or treaters! The reaction was priceless, with crowds standing outside and filming on their mobile phone, plus loads of positive feedback on social media! This is definitely the way to get noticed!

Marketing messages

Marketing - are you sending the right message?

What is your business about? What are you selling? What's your service?

OK, have a quick think and make a quick note of what your product or service that your business is selling.

Right, now I’m going to tell you that this is the number 1 mistake that businesses can make with their marketing material.

They think that all they need to do is tell people what their product or service is.

BUT, what you need to do is tell people how your product or service can help them. When marketing your business, you always talk about the benefits that your product or service offers, even if they seem totally obvious to you.

Marketing is not about what your product or service is, but it's what it can do for your customer. Think about the ways in which your product or service benefit your customer.

About Us

A creative agency based in Leicester, established in 2003, delivering excellence in video, print and creative solutions. We have over 20 years industry experience, having worked for clients as diverse as Audi, Fujitsu, Manchester United FC, Volkswagen and many more, both large and small, providing and delivering video, motion graphics, print and marketing excellence. We'd love to help you too!

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MediaWay
201 Leicester Road,
Groby, Leicester
LE6 0DT

Telephone: 0116 326 2000

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